FIFA Rivals is bringing the sports brand Adidas into its soccer universe with exclusive in-game content.
Adidas is entering the world of FIFA Rivals with a series of digital products, features, andin-game content.
The multi-year licensing agreement kicks off with the worldwide launch of FIFA Rivals on June 12th, the new officially licensed, arcade-style mobile football game from FIFA and Mythical Games, which makes hybrid Web2/Web3 games. In soft launch in just three countries, FIFA Rivals has 150,000 players already.
The Adidas brand and products will be featured across FIFA Rivals, providing players with access to exclusive digital items, including kits, jerseys, and shoe releases inspired by the brand’s rich soccer heritage.
“This is a great partnership for us. They definitely understand gaming well, which is awesome. And they, they’ve jumped in very happy. So we have a multi-year contract with with Adidas, it’s going to be very exciting. I think we’re doing many drops a year with them. There’s a lot of integrations happening. The Adidas gear will actually come into the game,” Mythical CEO John Linden said in an interview with GamesBeat.
“FIFA Rivals is all about celebrating the global passion for football in a fresh and modern way,” said Linden. “Bringing Adidas into this world gives players a deeper cultural connection and the chance to represent one of the most iconic brands in football – on and off the pitch. This collaboration sets a new standard for how brands show up in digital experiences.”
A new era of soccer gaming
FIFA Rivals offers a bold new take on mobile football—combining FIFA authenticity with lightning-fast, arcade-style gameplay. Players can build their dream team from the world’s biggest clubs and stars, compete in real-time PvP, and trade digital player cards on the Mythical Marketplace. As part of this collaboration, fans and FIFA Rivals players can unlock a range of digital items to outfit their teams in true three-stripe style, including:● Digital Kit Drops featuring classic and future-forward Adidas jersey designs● Boot Releases tied to real-world player performance and Adidas drops● A limited-edition match ball designed for FIFA Rivals gameplay● A fully immersive Adidas Training Facility, where players can level up player cards and complete challenges
The collaboration also includes limited-time in-game events, challenges, and rewards tied to Adidas’ connection to the digital pitch, and includes cover-athlete rights and cross-promotional campaigns.
FIFA Rivals: The future of soccer powered by Mythical
Following a successful beta in key markets, FIFA Rivals is launching globally next week on the App Store and Google Play Store. Built for both core football fans and mobile gamers, FIFA Rivals is a high-octane arcade-style game that allows anyone to jump into the action instantly, build their dream squads, compete in real-time PvP matches, and trade player cards—represented as digital collectibles—on the Mythical Marketplace.
Backed by Mythical’s platform and Marketplace, FIFA Rivals gives players full ownership of their in-game assets with the ability to buy, sell, and trade securely with others around the world.
FIFA Rivals is scheduled to launch globally on iOS and Android on June 12.
The backstory
Mythical has had a a hybrid Web2/Web3 NFL Rivals football game out for a while and it has been a success, with seven million downloads to date and 60,000 a day engage with the Web3 marketplace. That’s a small percentage of the overall players, but those players tend to monetize better and keep coming back to trade items in the marketplace. Most players don’t care that it’s a hybrid game, as players cannot purchase victory.
Since NFL Rivals launched, the app stores have loosened up some restrictions in the marketplace. One of the potential problems was that the platforms could have placed a 30% fee on every trade transaction in the Web3 marketplace. But that isn’t the case at the moment with the way Mythical handles “quick trades,” said Linden.
If you want to trade to get a Cristiano Ronaldo card, it might require you to send a whole package of less famous players to another player. Mythical carries out those trades as a kind of barter, which carries no fee in the app stores. If there are multiple trades that need to happen, then Mythical carries them out. With each trade, Mythical collects a small transaction fee. But the players don’t incur the bigger platform fees.
Adidas can also bring in a lot of its running shoe fans — 400 million of them — into the FIFA Rivals game.
“They are such a big influence in the world of football,” Linden said.
And since players no longer seem to care about the Web3 distinction, Linden said the company is lose to dropping the Web3 terminology from the description of the game.
“It’s just a game with a tradeable economy, and I think everybody’s starting to understand that,” Linden said. “NFL really helped us kick that off the ground. Trading is happening around the world and it is an exciting global secondary market. You’re able to trade seamlessly with each other.”
As for the advances Epic Games has made in getting Fortnite back into the App Store after winning antitrust litigation with Apple in the U.S., Linden said, “I think what Epic is doing is absolutely remarkable for the industry. I think it’s a much needed thing to be done. I don’t think we’re out of the woods yet as an industry, but I do think Epic is making some good progress in terms of what developers can do to engage with their players. And I think that’s awesome.”
As for the ability to create alternative web shops and promote them inside an app, Linden said it is OK to push players toward a secondary market. So the restrictions have loosened on that front. Non-fungible tokens (NFTs) still have some restrictions, but the market is opening up.
“It makes it much easier for what we’re doing,” Linden said. A lot of the things we dealt with over the last three or four years from bot a regulatory perspective and also with the App Store perspective, I think that’s all going away now.”
And Linden noted that Adidas has embraced Web3 pretty heavily in the past with sales of collections. But this partnership focuses on Adidas’ interest in gaming and gamers.
With the success of NFL Rivals, Mythical has been able to grow close to 250 people now.
